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College Marketing Team Scoops National Award

Staff Recognition Award Press Release Corporate

(L to R) David Morgan, Director of Marketing at City and Guilds, Amir Ilyas, Senior Marketing Officer at Wakefield College and Dean Yoxall, Webmaster at Wakefield College.

Wakefield College’s Marketing Department has won a prestigious national award at the annual College Marketing Network (CMN) FE First Awards Ceremony held at the Hilton Hotel in Leicester this week. The team was awarded a Gold, the highest accolade possible, in the Communications Category for the #wakeyeclipse promotional campaign it ran earlier this year. 

The multi-faceted communications campaign involved the design and commissioning of branded eclipse viewing glasses, a short video talking about the science behind the solar eclipse as well as a social media campaign which generated extensive engagement with key stakeholders.

Commenting on the award, judges said: “This was a stand-out submission in terms of its originality, simplicity and clearly defined ROI. The objectives were clear and tied to the wider College strategic objectives in both communications and student numbers. The idea - a campaign promoting sciences courses focussing on the eclipse of the sun earlier this year - was delivered within a low budget and resulted in some excellent internal and external engagement statistics. A great result for Wakefield College."

The innovative campaign helped raise the profile of the College and increased applications to the College’s A Level science subjects.

This is the second major award the team has won following the Times Education Supplement (TES) Marketing Award earlier this year.


CONTACT: For more information email, or telephone 01924 789789.
DATE: 1 December, 2015

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